Content samples
A collection of the content I have written and optimized, from blog posts and guest posts to landing pages and homepages. Each one lists the target keyword, the format, and what my part was. Client names are left out.
Long-form blog
How to Clean a Cast Iron Pan: A Simple Step-by-Step Guide
Sample brand: cast iron cookware. Written to a content brief, not client work.
- Target keyword
- how to clean a cast iron pan
- Search intent
- Informational, how-to
- Word count
- About 1,800 words
- My role
- Wrote
Topic overview. A beginner-friendly guide for cast iron owners. It covers the four-step cleaning routine (cool, wash, dry, oil), how to handle stuck-on food and rust, how to keep the seasoning in good shape, the mistakes that cause most problems, and answers to common questions.
Long-form blog
Google Ads vs Google Ad Manager: One Buys Ads, the Other Sells Them
Industry: digital advertising
- Target keyword
- Google ads manager
- Search intent
- Informational, comparison
- Word count
- About 1,820 words before, about 2,040 after
- My role
- Optimized and polished
Topic overview. A comparison post that explains the difference between Google Ads, for businesses that buy traffic, leads, and sales, and Google Ad Manager, for publishers that sell ad space. It covers what each platform does, who needs which, a side-by-side comparison table, when Ad Manager makes sense, the most common mistakes, and what a strong Google Ads setup looks like.
Long-form blog
Brooklyn Bridge History: Proven Lessons for Modern Precast Construction
Industry: precast concrete construction
- Target keyword
- brooklyn bridge construction date
- Search intent
- Informational
- Word count
- About 1,580 words before, about 1,200 after
- My role
- Optimized and polished
Topic overview. An article that connects the Brooklyn Bridge, built between 1870 and 1883, to modern precast concrete construction. It covers the foundation and material challenges of the original build, a timeline of milestones with a modern parallel for each, and how lessons in quality control, prefabrication, and durability carry into today’s precast work.
Long-form blog
Roof Ventilation Explained: Why It Matters and Signs Yours Is Failing
Industry: roofing, local service business
- Target keyword
- roof ventilation
- Search intent
- Informational
- Word count
- About 1,190 words
- My role
- Wrote
Topic overview. A homeowner guide to how roof and attic ventilation protects shingles, insulation, and decking. It covers how intake and exhaust vents work together, eight warning signs of poor ventilation, a comparison of ridge, box, soffit, gable, and powered vents, and when to book a roof inspection.
Long-form blog
Emergency Tree Removal After Storm Damage in Memphis: What to Do
Industry: tree services, local service business
- Target keyword
- emergency tree removal after storm
- Search intent
- Commercial
- Word count
- About 1,260 words
- My role
- Wrote
Topic overview. A first-hours guide for homeowners after a storm drops a tree on their property. It covers immediate safety steps, what to do when a tree hits a house, when the situation counts as an emergency, what to tell the tree service, what storm tree removal involves, the photos and details insurers need, and what never to do.
Long-form blog
What Is a Game Key and How Does It Work?
Sample brand: gaming marketplace. Written to a content brief, not client work.
- Target keyword
- what is a game key
- Search intent
- Informational
- Word count
- About 1,440 words
- My role
- Wrote
Topic overview. A beginner guide for newer PC gamers. It defines a game key in plain English, explains how keys work from purchase to play, shows how to redeem one on Steam, the Epic Games Store, the EA app, and Ubisoft Connect, and covers common problems and a quick pre-redeem checklist.
Location landing page
Portable Cabins in Brisbane for Every Need
Industry: portable cabins and modular buildings
- Target keyword
- portable cabins Brisbane
- Search intent
- Commercial
- Word count
- About 470 words
- My role
- Wrote
Topic overview. A location-focused landing page for a Brisbane portable cabin builder. It opens with the main selling points, then covers ready-made and custom floor plans, pricing, and delivery across Queensland and Australia.
Short-form blog
Expert Signage Installation - How Strategic Placement Drives More Diners to Your Restaurant
Industry: signage and shopfitting
- Target keyword
- expert signage installation
- Search intent
- Commercial
- Word count
- About 550 words
- My role
- Wrote
Topic overview. A short blog for restaurant owners on how signage placement can bring in more diners. It covers why first impressions matter, how to choose where to place signs, the main types of signage, and when to bring in a professional installer.
Guest post
Ducts, Attics and the Thermal Boundary: An MEP BIM Coordination Guide
Industry: building design and insulation
- Target keyword
- MEP BIM coordination
- Published on
- The blog of a BIM consulting company serving the AEC industry
- Word count
- About 1,640 words
- My role
- Pitched and wrote
Topic overview. A coordination guide for MEP and architectural BIM teams. It explains where the thermal boundary sits in vented and conditioned attics, why duct location matters, how to compare duct routes, what each model should carry, how to detail buried ducts, and a checklist to run before issue.
Homepage
Aaaaaa Aaaaa Aaaaaaaa: Experts in Polyurethane Systems
Industry: polyurethane manufacturing
- Target keyword
- polyurethane systems Australia
- Search intent
- Commercial
- Word count
- About 430 words
- My role
- Wrote
Topic overview. A homepage for an Australian polyurethane manufacturer. It introduces the business and its services, explains what sets it apart, and lists the industries its polyurethane systems serve.