A body section tightened for clarity
Target keywordsearch intent
Related term: user intent
Search intent, which is also sometimes referred to as also called user intent, is a very important concept in the world of SEO that refers to the reason why a person types a query into a search engine behind a search: what the person wants to learn, find, or do. It is important for marketers and content creators to understand what search intent is because content that is created without taking search intent into consideration is very unlikely to perform well. Content that ignores it usually misses what the searcher came for, so identify the intent before you outline the page.
Search intent, also called user intent, is the reason behind a search: what the person wants to learn, find, or do. Content that ignores it usually misses what the searcher came for, so identify the intent before you outline the page.
What changed. The old paragraph said "search intent" three times, padded the opening with "a very important concept in the world of SEO," and ended on a vague warning. The new one defines the term in the first sentence, works in "user intent" once as a related term, and ends on something the reader can do.
- The keyword leads the paragraph, and one related term is used once, in natural wording.
- Opens with a direct definition, the way someone searching "what is search intent" expects.
- Shorter sentences, active voice, and plain words, so it reads easily on a phone.
- Ends with a next step the reader can act on.